Privacy Policy

Last Updated: October 15, 2025

Data Collection

Information You Provide

We gather information that you share with us when you engage with our website or websites operated by third parties with whom we maintain business agreements, including sites you access before arriving at our site (referred to as "Partner Sites"). When you visit our website, we automatically collect or receive technical information about your previous navigation, device specifications, and how you interact with our site ("Technical Information"). This Technical Information may encompass browser type, referring web address, date and time of access, IP address, MAC address, device category, screen resolution, and operating system version. Technical Information also includes "Cookie and Related Data" as detailed below.

We collect additional information if you choose to interact with our site or certain websites owned by our Partner Sites. This encompasses contact details you choose to share, such as name, mailing address, email address, and telephone number, regarding yourself or third parties with us and our Partner Sites. For instance, if you choose to click on one of our advertisements on a Partner Site, that Partner Site may transmit your contact details to us. We designate the information you choose to provide as "Submitted Information." Beyond contact details, Submitted Information includes age, gender, profession, and educational background. The Submitted Information we gather depends on the product and services you are inquiring about.

Third-Party Information

In certain circumstances, we may supplement the Technical Information and any Submitted Information with data from third parties. This "External Data" includes information from entities such as credit reporting agencies. We will only acquire credit reporting information with your authorization, and will not retain any Social Security number you supply. External Data may also include information designed to verify the data you provide, such as phone number, Vehicle Identification Number, or outstanding loan amount. Additionally, External Data may include situations where you permit us to utilize social media account information to access or link to this site. We may combine the Technical Information, Submitted Information, and External Data.

Cookie and Related Data

When you access this site, we may identify you or your device through the implementation of a "cookie" or other tracking mechanism. These tools function as unique identifiers and enable us to customize this site to your specified preferences and monitor your activity on this site. This information may be incorporated into your user profile and utilized to present offers and advertisements that we consider relevant to your interests.

We maintain business relationships with advertisers, advertising agencies, and other intermediaries whose clients are advertisers (collectively, "Marketing Partners"). Our Partner Sites and Marketing Partners (collectively, "Business Partners") may also employ third-party cookies and other tracking mechanisms such as clear pixel GIFs, also known as web beacons, to identify you. We and our Business Partners may utilize these technologies to measure responses to emails and page views on this site and our Business Partners' websites. These technologies are employed to enhance this site, to make this site more pertinent to you, and to measure the effectiveness of our email and other advertising initiatives and those of our Business Partners. You can decline some of our and our Business Partners' use of cookies and other technologies at the following links: Google, the Network Advertising Initiative, Invite Media, and Clicktale.

Tracking Preferences and California Do Not Track Notice

Certain features of our sites require cookies to operate efficiently. We may employ cookies to deliver advertising we consider relevant to you and to connect data collected across other devices you utilize. You can modify your settings to restrict tracking or decline cookies; however, as a consequence, you may not be able to access certain features of this site or fully benefit from all of our offerings. Please consult your device or browser settings for additional information on how to remove or decline cookies and manage your tracking preferences. This site does not respond to Do Not Track signals from most browsers.

How We Use Your Information

We utilize the information we gather from and about you through this site primarily to connect you with Marketing Partners who can furnish you with information about the products and services you are seeking. We generally accomplish this using Technical Information and Submitted Information, but in certain situations, such as lending products, we may also utilize External Data.

For instance, we may have an automobile insurance Marketing Partner who is only authorized in certain states. We may employ Technical Information or Submitted Information to ascertain if you are a resident of one of those states. We refer to Marketing Partner requirements generally as "segmentation" and the alignment of consumer information and segments as "matching."

We may also utilize the information we gather from and about you to: respond to your inquiries, such as receiving white papers, emails, phone calls, or text messages; keep you apprised of our products and services and those of our Business Partners; permit you to send messages through this site; improve our sites and business operations; fulfill any purchase you complete; and employ your information in an aggregated, non-specific format for analytic and demographic purposes. We employ Technical Information to monitor this site's performance, analyze traffic patterns and usage, ensure that this site and any transactions function properly, and gather demographic information about our user base as a whole. We may utilize automated decision-making in segmentation and matching.

Information Sharing

In addition to the primary information use described above, which involves sharing your information with Marketing Partners and third parties for the purpose of furnishing you with information about the products and services you are seeking, we may share your information as follows: with other Senior Policy Bind entities; with service providers who assist us in compliance and verification activities, such as credit agencies, or provide services such as payment processing, information technology, and data analysis; if you choose to send a message through, or contribute to public areas of, this site, such as message boards or blogs; and with a third party in the event of a sale or transfer of all or part of our business operations.

We may also disclose the information we gather from and about you to: comply with legal processes; respond to lawful requests from authorities, including public and government authorities outside your country of residence, and including to meet national security or law enforcement requirements; enforce our Terms of Service and this Privacy Policy; protect our business, rights, privacy, safety, or property or that of others; and as necessary under applicable law, including laws outside your country of residence.

Third-Party Websites

This site may contain links to websites that are not owned and operated by us. We are not responsible for the content or practices of such websites, including their practices with respect to your information. We have no responsibility or liability for such practices, and such practices govern your use of those websites. If this site includes any mapping features, those mapping features are powered by Google, Inc. and governed by Google's privacy policy, as amended from time to time.

Information Security

We have implemented certain physical, technical, and administrative measures to protect the information we gather from and about site users. We utilize commercially reasonable efforts to encrypt sensitive information such as credit card numbers and personal health data. We employ certain reasonable security measures to help safeguard your personal information. However, no electronic data transmission or storage of information can be guaranteed to be completely secure. Please note that we cannot ensure or warrant the security of any information you transmit to us. You use the site and provide us with your information at your own risk. If we share information as detailed in this Privacy Policy with a third party, we will use all reasonable efforts to ensure that they keep the information secure and only utilize the information consistent with the terms of this Privacy Policy.

Children's Privacy

We do not knowingly gather, utilize, or share the personal information of children under the age of 13, and this site is not directed to individuals under 13. If we become aware that we have collected personal information from an individual under age 13, we will delete this information as promptly as possible.

Data Retention

In general, we will retain your information for as long as is needed to connect you with Marketing Partners who can furnish you with information about the products and services you are seeking, which is typically between 30 and 180 days. We will typically retain an archived copy of your information for six years as required or permitted by law for legal and compliance purposes.

California Consumer Privacy Rights

The California Consumer Privacy Act ("CCPA") provides certain rights and protections to California residents. This section is designed to further describe: the categories and sources of information that Senior Policy Bind collects, sells, or shares; the purpose for collection; the types of third parties to whom Senior Policy Bind discloses that information; and details about how California residents can exercise their rights under the CCPA.

Categories of Information We Collect

Senior Policy Bind collects the following CCPA categories of information: identifiers, such as name, email address, telephone number, postal address, unique personal identifier, online identifier, IP address, account name, Social Security number, and driver's license number; personal identifiers under California Civil Code Section 1798.80(e), such as insurance policy number, education, employment status, bank account information, credit card or debit card number, financial information, medical information, and health insurance information; protected classification characteristics under California law, such as age, marital status, medical condition, gender, and veteran or military status; commercial information, such as products or services obtained or considered, or other purchasing or consuming histories or tendencies; internet activity, such as browsing history and search history information; geolocation data; professional or employment information, such as consumer-reported current or past job history; and inferences drawn from some of the information above, such as email open rates and time.

Senior Policy Bind generally collects the above information as Technical Information or Submitted Information. For example, Senior Policy Bind does not create user profiles to determine the gender, marital status, or employment status of consumers. Senior Policy Bind receives each of those categories of information only as self- reported data from the consumer.

Information Sources

Senior Policy Bind collects Technical Information and Submitted Information from consumers who access or engage with our sites, our call centers, or other Senior Policy Bind owned properties, such as in response to emails from or on behalf of Senior Policy Bind. Consumers who visit websites owned by our Partner Sites may be redirected to our sites. In some cases, we may gather information directly from Partner Site websites, or Partner Sites or other third parties may post information to our sites or otherwise transfer information to us. This may occur via display advertisements, click listings, inquiry forms, or telephonic transfers from Partner Site call centers. Our Marketing Partners may also furnish us with information.

Senior Policy Bind engages service providers to perform a variety of functions, such as verifying consumer consent and validating email addresses or phone numbers. We require all parties from whom we receive information, whether they are Business Partners, service providers, or other third parties, to represent and warrant to us that they have appropriately obtained the information provided to us and have the authority to share the information with us.

Purpose for Information Collection

As described above in "How We Use Your Information," Senior Policy Bind primarily uses the information it collects to connect consumers with Marketing Partners who can provide information about the products and services those consumers are seeking.

Categories of Third Parties

In addition to the sharing for the primary use described in "Information Sharing," we may share your information with other Senior Policy Bind entities, service providers, and third-party websites.

Categories of Information Sold

As described above in "How We Use Your Information" and "Information Sharing," Senior Policy Bind may transfer Technical Information, Submitted Information, and External Data to Marketing Partners who can provide the consumer with information about the products and services they are seeking. We may receive a fee for the transfer of that information or when the consumer purchases a product or service.

Your CCPA Rights

The CCPA provides certain rights and protections to California residents including: the right to request that we delete any "personal information" that we have collected from you ("Right to Delete"); the right to request that we disclose the categories and specific pieces of personal information collected and sold ("Right to Know"); and the right to direct us not to sell their "personal information" ("Right to Opt-Out"). "Personal information" is defined under the CCPA as "information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household."

California residents who would like to submit a Request to Know, Delete, or Opt-Out should contact us using the information provided below. Upon submission, you will be asked to verify your email address. If we are able to verify your Request to Know or Delete, such as confirming that you are a California resident and that we have or have sold, as the case may be, your "personal information," we will respond within 45 days of your submission or such additional time period as the law permits.

European Consumer Rights

Our site and business are operated in the United States, specifically in Pennsylvania. If you are located outside of the United States, any information you provide will be transferred to and processed in the United States. For residents of the European Union and the United Kingdom, Senior Policy Bind, Inc., is the data controller for your information collected under this Privacy Policy. We process your information pursuant to your consent, where legally required to do so, or where we have a legitimate interest, such as using your information for fraud prevention, analytics, or to improve our sites and business, and for our marketing purposes.

In addition, you have the following rights with respect to the information collected from and about you on this site: the right to request access to such information; the right to request the correction, erasure, and restriction of processing of such information; in some instances, the right to object to the processing of such information; in some instances, the right to request that Senior Policy Bind export, in a structured, commonly used, and machine-readable format, and transmit to another controller, such personal information; and the right to withdraw, at any time, any consent to the processing of such information. To exercise these rights, please use the contact mechanism provided below.

Changes to This Privacy Policy

We may modify this Privacy Policy from time to time. When we do, we will post an updated version of the Privacy Policy and revise the "Last Updated" date at the top. We will provide appropriate notice to you if we change the Privacy Policy in any material way. Using this site after any changes are made means you accept those changes and the revised Privacy Policy.

About Senior Policy Bind

For purposes of this Privacy Policy, "you" or "your" means the person or persons using this site or the products or services offered through this site. "Senior Policy Bind," "us," or "we" includes Senior Policy Bind, Inc., which is the party responsible for this Privacy Policy and compliance with it. Our business is based in Pennsylvania, United States.

Dispute Resolution

You have the right to submit feedback about this Privacy Policy, or the practices described in it, to the applicable supervisory authority in your jurisdiction of residence. For U.S. residents, this includes the Federal Trade Commission and your state Attorney General. For Pennsylvania residents specifically, this includes the Pennsylvania Attorney General's Office. For non-U.S. residents, this includes the Data Protection Authority in your country of residence.

Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: